Print, on the other hand is a more orthodox platform where brands need the ‘attention grabbing’ creatives or like in most cases, text heavy creatives which are more informative. Even with a need like this, it’s important to ensure the creatives look clean while adhering to the brand’s guidelines. The best part of working on hoardings, brochures, calendars, standees etc for various brands, is to finally see your creation in a tangible form.
